VIVANESS Trends 2024
Discover the trade fair and sector trends of VIVANESS 2024 selected by the Trend Jury.
Industry trends
Lifestyle & Identity
The natural cosmetics industry is increasingly offering products that are tailored to different phases of life and lifestyles. The focus is on the needs and range of target groups. Tailor-made solutions are being developed that consider the end customer not just as a consumer, but as an individual personality with unique requirements. The aim is to celebrate diversity while offering innovative, needs-based solutions that include people of all genders, cultures and life stages.
Be Community
In a constantly changing world, it is becoming increasingly important for industry players to live transparency and authenticity and thus maintain credibility. The formation of communities plays a key role in this. They build bridges between brands and their customers as well as between brands and retailers. This gives every manufacturer the opportunity to create their own community from the large number of stakeholders along the value chain. Emotional communication is becoming more important than ever in order to make a connection tangible. Strong together!
Product trends
Fresh Around The Clock
The world of natural cosmetic deodorants has developed rapidly in recent years and now offers a variety of forms and innovations. From classic sprays to creamy consistencies, roll-ons and powdery variants, there is a suitable product for every need. For many, deodorant remains the entry-level product for natural cosmetics and therefore has great potential for the industry. Stay fresh!
Product examples:
1. orenda Group | WoodenSpoon | Deodorant cream with silver
2. i+m Naturkosmetik | Extra Strong Deo Spray
3. greendoor natural cosmetics | Deo Cream Naturally Safe Tube
Sensory Beauty
Today, the daily skin care and beauty program is far more than just functional. Products are no longer just aimed at external beauty, but also at supporting personal well-being in every situation in life. Haptic and sensory experiences are becoming an integral part of the beauty routine - with factors such as fragrances and textures at the forefront.
Product examples:
1. farfalla Essentials | farfalla | Thermo Active Massage Gel
2. n&B Natural is Better | Naturalis Regenerative Beauty | Body Butter - Skin Super Food
3. ALVEND LABORATOIRE | COSLYS | Sensitive Shower Range
Sensory Beauty
Today, the daily skin care and beauty program is far more than just functional. Products are no longer just aimed at external beauty, but also at supporting personal well-being in every situation in life. Haptic and sensory experiences are becoming an integral part of the beauty routine - with factors such as fragrances and textures at the forefront.
Product examples:
1. farfalla Essentials | farfalla | Thermo Active Massage Gel
2. n&B Natural is Better | Naturalis Regenerative Beauty | Body Butter - Skin Super Food
3. ALVEND LABORATOIRE | COSLYS | Sensitive Shower Range
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Barbara Böck, Saskia Viedts
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